Organic skincare expert turns passion into successful businesses.
  • Territory Magazine / Kaelen Johnson, Skincare Maven

    It was a warm and windy day in Tucson when I first met Kaelen. With the first true heat wave of the summer building, I stood in front of an unmarked warehouse trying desperately to keep my dress from billowing over my head ala Marilyn Monroe. As I curse my ignorance, the door opens to a gorgeous, fresh-faced woman whose infectious energy washes over me immediately. She ushers me in as she excitedly tells me that she just found out she had been featured in French Vogue.

  • Veg World / True Beauty

    vegworld magazineProduct review by Sharon McRae

    I’m excited to tell you about a wonderful new vegan skincare line that has non-toxic ingredients, feels and smells amazing, and really works to improve the texture and appearance of skin! 


    Click here to read the article.

  • Welcome

    Over 20 years ago, I worked at Canyon Ranch as an herbal therapist performing herbal body wraps, aromatherapy and aloe glaze treatments. This sparked my interest in using essential oils and herbs as a natural way to care for the skin. Driven by my passion for healthy skin and non­-toxic ingredients, as well as needing to stay in Tucson for my young son, I decided to go to a local cosmetology school to become an aesthetician. Due to my experience in a traditional beauty school setting, I felt there were a lot of things that could be improved upon.This led me to open Pure Aesthetics Natural Skincare School in 2006. We teach a holistic aesthetics program dedicated exclusively to skincare using only non–toxic ingredients.

    Our skin is our largest organ and our first line of defense from environmental attacks, so I care deeply about the products I use. I began researching ingredients and I discovered that a lot of skincare product lines that claim to be natural still contain toxic chemicals. Often times, it felt like I had to be a chemist to decipher all of the long words in the ingredient list. Believing that a truly natural, holistic and non-­toxic skincare line was possible, I formulated Kaelen Harwell to be used exclusively at Pure Aesthetics. However, after working with the products for three years at the school and seeing the results they were producing the demand for expansion and a retail line began to grow. In November 2015, Kaelen Harwell officially launched!

    Just as skin is constantly evolving, so too is my journey in skincare. In this blog, I plan on sharing information about skincare, health and wellness.
    I hope you enjoy!
    Kaelen Johnson


    Photography by Sloane Ehnat, Film Photographer & Make-Up Artist specializing in intimate portraiture, personal and professional branding. Sloane is super excited about her newest project, exploring love and intimacy!


  • Vogue Paris-World Wide Beauty

    Indie Beauty: The Natural Beauty Initiative
    By Carole Sabas of Vogue Paris



    A beautician from Arizona, Kaelen Harwell’s range ticks all the beauty boxes, created using organic ingredients whislt delivering on quality. Her products are produced in small batches, to match her philosophy that ‘when your skin changes, you need to follow and adapt to its needs’. The only fragrances present come from natural peach, vanilla and aloe vera extracts and with serums, creams, toners and boosters, there is something for everyone and Kaelen is continuously releasing new products. Watch out for her upcoming antioxidising saffron face mask. 

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